Mad Dogs
After achieving immense popularity in Asia, Mad Dogs arrived in San Antonio, TX in 1995. Mad Dogs Pubs evolved the traditional British pub scene into an entertaining, relaxing and enticing dining concept best describe as “a pub that thinks it’s a club.” Mad Dogs Pub ultimately endeavors to serve good times and great food in a unique, fun and energetic atmosphere. Mad Dogs is immensely popular among British expats, tourists and locals alike, and its popular concept offers something for everyone.
For a franchisee considering entering the food service industry, Mad Dogs exhibits a compelling opportunity to own and operate an established and popular restaurant/bar concept with a proven, time-tested business model. Mad Dogs seeks experienced investors with solid restaurant management and ownership experience to join their committed, fun-loving and energetic team of franchises. Owning a Mad Dogs franchise is the chance to advance Mad Dogs’ vision to construct an expansive, global franchise network of exceptional British-themed pubs.
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Operating Units |
12/31/2007 |
12/31/2008 |
12/31/2009 |
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| | Franchised | 0 | 0 | 0 |
| | % Change | -- | 0.0% | 0.0% |
| | Company-Owned | 1 | 1 | 1 |
| | % Change | -- | 0.0% | 0.0% |
| | Total | 1 | 1 | 1 |
| | % Change | -- | 0.0% | 0.0% |
| | Franchised as % of Total | 0.00% | 0.00% | 0.00% |
Investment Required
The initial fee for a Mad Dogs franchise is $40,000. Mad Dogs offers U.S. veterans a discounted initial fee of $35,000.
Mad Dogs provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
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Item | Established Low Range | Established High Range |
| | Franchise Fee | $40,000 | $40,000 |
| | Lease, Utilities, and Security Deposits | $20,000 | $50,000 |
| | Designated Architect | $10,000 | $25,000 |
| | Leasehold Improvements | $190,000 | $625,000 |
| | Signage | $10,000 | $60,000 |
| | Furniture and Fixtures | $50,000 | $120,000 |
| | Equipment | $30,000 | $70,000 |
| | Glassware and small wares | $5,000 | $7,000 |
| | POS and Back Office Systems | $14,300 | $31,105 |
| | POS and Back Office Systems Software Fees | $6,625 | $8,225 |
| | AV System and Security | $20,000 | $50,000 |
| | Office Equipment/Supplies | $6,000 | $15,000 |
| | Business Licenses/Permits | $5,000 | $10,000 |
| | Professional Fees | $15,000 | $25,000 |
| | Initial Inventory | $10,000 | $20,000 |
| | Insurance | $15,000 | $30,000 |
| | Training Expenses | $35,000 | $45,000 |
| | Grand Opening | $20,000 | $25,000 |
| | Additional Funds (3 months) | $100,000 | $150,000 |
| | Total Investment | $601,925 | $1,406,330 |
On-going Expenses
Mad Dogs franchisees pay royalty fees equal to 6% of gross revenue, a marketing fee equal to up to 4% of gross revenue, and a monthly technology fee of up to $300.
What You Get–Training and Support
Mad Dogs provides substantial support to franchisees to assist them in creating the uniquely fun, energetic, and inviting Mad Dog Pub environment. Franchisees receive specifications regarding pub dimensions, design, image, interior layout, décor, fixtures, equipment, signs, furnishings, storefront, signage, graphics and color schemes. Mad Dogs also administers seven days of on-site start up assistance to help guarantee franchise success.
Additionally, franchisees participate in an extensive, 4-week initial training program comprised of classroom and field training at a company-owned Mad Dogs Pub. Topics covered throughout the training include company history, philosophy, culture and vision; human resources; marketing and advertising; management; customer service; purchasing, ordering and delivery procedures; food preparation; hygiene procedures; and maintenance procedures. Following opening, Mad Dogs continues to supply franchisees with developments and news regarding improvements in management, food and beverage preparation, service concepts and other areas. Mad Dogs also provides occasional advising to franchisees concerning business operations.
Territory
Mad Dogs grants protected areas in regions populated by at least 30,000 people.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2010 FDD. Upon receipt of the 2011 FDDs, we will provide new and updated write-ups that will reflect more current information. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Hottest New Franchises publication.
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