RedBrick Pizza
RedBrick incorporates the hottest new trends in the fast casual market, offering hungry consumers an upscale blend of Old World charm with New World convenience. RedBrick packs its menu full with three-minute Fire-Roasted Gourmet Pizzas, Fresh Chopped Salads, Fhazani Fire-Roasted Gourmet Sandwiches, and Gourmet Gelato. The RBP menu innovations fire roasts the world’s best tasting gourmet pizza in just three minutes. RedBrick’s proprietary system makes it all simple and easy to learn with a clear and distinct advantage over the competition. This allows the franchisee to cater to both lunch and dinner business to maximize sales. A part of the $34 million pizza industry, RedBrick Pizza’s business model provides the world's best tasting healthy menu at affordable prices, all in RedBrick’s fast casual neighborhood pizza cafes.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
4 |
4 |
4 |
| | % Change | -- |
0% |
0% |
| | Company-Owned |
4 |
2 |
2 |
| | % Change | -- |
-50% |
0% |
| | Total |
8 |
6 |
6 |
| | % Change | -- |
-25% |
0% |
| | Franchised as % of Total |
50% |
66.7% |
66.7% |
Investment Required
The initial fee for a RedBrick Pizza franchise is $25,000.
RedBrick Pizza provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| |
Intial Franchise Fee |
$25,000 |
$25,000 |
| |
Architectural Design |
$4,000 |
$12,000 |
| |
Leasehold Improvements |
$25,000 |
$150,000 |
| |
Expenses While Training |
$2,500 |
$5,000 |
| |
Equipment and Furnishings |
$85,000 |
$195,000 |
| |
POS System |
$5,000 |
$30,000 |
| |
Initial Inventory and Supplies |
$3,000 |
$10,000 |
| |
Interior/Exterior Signs and Graphics |
$10,000 |
$20,000 |
| |
Initial Advertising |
$2,500 |
$10,000 |
| |
Business Licenses and Permits |
$3,000 |
$10,000 |
| |
Lease fro Restaurant Premises |
$1,500 |
$6,000 |
| |
Security Deposit |
$1,500 |
$6,000 |
| |
Business Insurance |
$2,000 |
$25,000 |
|
Additional Funds (3 Months) |
$5,000 |
$15,000 |
| |
Total Initial Investment |
$175,000 |
$519,000 |
Ongoing Expenses
RedBrick Pizza franchisees pay ongoing royalty fees equal 6% of total gross revenues, plus an advertising fee equal to 2% of total gross revenue. Additional fees payable by the franchisee include an internet support fee and grand opening fee.
What You Get—Training and Support
RedBrick franchisees undergo an 11-day training session alongside their managers that covers everything from brand identity and marketing to daily operations, food safety, and personnel management. RedBrick Pizza trains and provides the tools to franchise in order can manage the café operations. In following the RedBrick model, franchisees can execute an efficient and quality-driven guest experience.
Territory
RedBrick Pizza does not grant exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Hottest New Franchises publication.
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