SYNLawn®
 Though SYNLawn® is a new trademark in the synthetic grass industry, the SYNLawn® family of grass products has been distributed under the AstroTurf® name for over 4 decades. The inventor of synthetic grass and one of the most iconic brands in American sports, AstroTurf® once again dominates the synthetic grass industry as SYNLawn®. SYNLawn® covers over 25 different synthetic versions of grass styles for commercial and residential applications including landscaping, pet areas, play areas, golf turf, rooftops and patio decks. SYNLawn® products are guaranteed to last; nylon is the strongest and most resilient fiber used in textiles, and as such, the nylon fibers used in SYNLawn® products outlast and surpass all other synthetic turf fibers, including polyethylene and polypropylene. SYNLawn® products provide considerable environmental advantages: synthetic grass significantly reduces water consumption, SYNLawn® grass employs an exclusive EnviroLoc™ Backing System that ensures that SYNLawn® products are 60-70% green by weight, and purchasing SYNLawn® systems can contribute to Leadership in Energy and Environmental Design (LEED) points.
With over 40 years of experience and innovation in the synthetic grass industry, SYNLawn® offers franchisees numerous advantages. Franchisees benefit from a proven business model, a superior product line, continuing technological innovation and an excellent reputation. SYNLawn® franchisees enjoy access to the largest and most comprehensive line of artificial grass products in the industry, manufactured to rigorous quality standards and designed to cater to various application needs. The synthetic lawn industry remains popular and continues to thrive, and SYNLawn® is in early development stages of a national program with Lowe’s home improvement stores. For franchisees, this program will help build brand recognition and serve as a source of immediate business. For potential investors interested in a rewarding business venture, SYNLawn® presents an exciting and inviting franchise opportunity.
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Operating Units |
12/31/2007 |
12/31/2008 |
12/31/2009 |
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| | Franchised | 0 | 0 | 0 |
| | % Change | -- | 0.0% | 0.0% |
| | Company-Owned | 0 | 0 | 0 |
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| | Total | 0 | 0 | 0 |
| | % Change | -- | 0.0% | 0.0% |
| | Franchised as % of Total | 0.00% | 0.00% | 0.00% |
Investment Required
The fee for a SYNLawn® franchise is $20,000 for up to 400,000 persons in a territory. Extra fees applied for additional numbers of persons.
SYNLawn® provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
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Item | Established Low Range | Established High Range |
| | Franchise Fee | $20,000 | $20,000 |
| | Rent and Initial Deposits (Showroom & Service Facility) | $1,800 | $12,500 |
| | Utility Deposits | $100 | $1,500 |
| | Leasehold Improvements | $18,500 | $75,000 |
| | Insurance | $1,500 | $4,500 |
| | Office Equipment and Supplies | $8,000 | $12,000 |
| | Training | $4,500 | $10,000 |
| | Signage and Truck Lettering | $5,000 | $10,000 |
| | Furniture, Fixtures and Equipment | $5,000 | $15,000 |
| | Start-Up Marketing & Product Samples Package | $5,000 | $10,000 |
| | Computer Equipment | $5,000 | $10,000 |
| | SYNOffice Software License | $10,000 | $10,000 |
| | Grand Opening | $5,000 | $10,000 |
| | Vehicle Lease, Initial Deposits (16’ Box Truck, Pickup, Trailer) | $2,500 | $4,500 |
| | Trade Show Booth | $5,000 | $7,000 |
| | Licenses and Permits | $500 | $1,000 |
| | Legal and Accounting, Retainers | $1,500 | $3,500 |
| | Additional Funds (3 months) | $35,000 | $100,000 |
| | Total Investment | $133,900 | $356,500 |
On-going Expenses
SYNLawn® franchisees pay royalty fees equal to 0% of gross sales for the first 5 years of operations and up to 3% of gross sales thereafter, a marketing fund contribution equal to 1% of gross sales and local advertising allocation equal to a minimum of 2% of gross sales. Franchisees also pay a technology fee equal to 0.5% of gross sales.
What You Get–Training and Support
SYNLawn® franchisees receive initial training including classroom instruction in SYNLawn®’s proprietary software, administration, operations, business and financial management, hands-on installation and sales/marketing with SYNLawn®’s solution-based selling approach. Franchisees also receive valuable hands-on experience selling and installing SYNLawn® products by attending on-the-job training. SYNLawn® offers assistance in pre-opening planning and on-going operational support from field representatives.
SYNOffice, SYNLawn®’s exclusive web-based management software, provides assistance to franchisees in running day-to-day operations. SYNLawn® has also prepared far-reaching support services and tools to help franchisees run the business, track marketing efforts, schedule employees, generate and manage leads, manage inventory and handle billing and accounting.
Territory
SYNLawn® grants designated territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2010 FDD. Upon receipt of the 2011 FDDs, we will provide new and updated write-ups that will reflect more current information. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Hottest New Franchises publication.
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