the new well
The new well franchisees tap into a market of more than 70 million women in the U.S. who are currently living with issues from being overweight or obese. The new well healthy living program is based on a nutrition plan, face-to-face accountability with Certified Wellness Consultants, easy and enjoyable exercise, and relaxation treatments. The new well also has a commitment to support a healthy earth as well as healthy people, with eco-friendly operations and green buildings.
Compared to many other retail businesses, the new well franchise is less complicated, has fewer employees, doesn’t require a large retail space or prime locations and has minimal inventory. Franchisees also have the option to offer additional services such as rejuvenating body treatments, facial treatments, skin care products and other wellness-centered products to help expand income possibilities.
| |
Operating Units (in the U.S and its Territories) |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
0 |
0 |
3 |
| | % Change | -- |
% |
% |
| | Company-Owned |
0 |
0 |
2 |
| | % Change | -- |
% |
% |
| | Total |
0 |
0 |
5 |
| | % Change | -- |
-- |
-- |
| | Franchised as % of Total |
-- |
-- |
60.0% |
Investment Required
The fee for the new well Model 1 franchise is $29,900. A Model 2 level franchise can also be purchased for a fee of $39,900.
The new well provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item |
Established Low Range |
Established High Range |
| |
Initial Franchise Fee |
$29,900 |
$29,900 |
| |
Leashold Improvements |
$40,000 |
$75,000 |
| |
Furnishings |
$3,000 |
$7,000 |
| |
Equipment |
$1,550 |
$1,800 |
| |
Signage |
$3,000 |
$4,000 |
| |
Inventory |
$10,000 |
$16,000 |
| |
Initial Advertising and Promotion |
$9,000 |
$9,000 |
| |
Expenses While Training |
$1,000 |
$3,800 |
| |
Insurance |
$400 |
$500 |
| |
Misc. Opening Costs |
$1,000 |
$1,500 |
| |
Professional Fees |
$3,000 |
$6,000 |
| |
Additional Funds (3 Months) |
$15,000 |
$30,000 |
| |
Total Initial Investment |
$116,850 |
$184,500 |
Ongoing Expenses
The new well franchisees pay a weekly royalty fee of the greater of 6% of gross revenues or $175, a monthly local advertising fee the greater of 5% of gross revenues or $2000, and a regional advertising cooperative fund of up to 5% of gross revenue. Additional fees include a weekly advertising fee.
What You Get–Training and Support
The new well provides franchisees with experienced staff, industry-leading partners, comprehensive training, store location assistance, grand opening assistance, ongoing support and marketing programs. Training and ongoing support are provided both at the new well 60,000 square foot wellness and training facility and in the franchisee’s own Center. A five-day training program at the new well facility is provided, along with ongoing occasional seminars.
Territory
The new well grants exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Top 100 Franchises publication.
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