We Do Lines

We Do Lines was established in 2008 and grew from a desire to create a company that would become the premier parking lot striping company in the United States. The parking lot industry was estimated to be worth $29 billion in 2008 by the National Parking Association, with parking lot marking garnering more than $600 million of this total; however, before We Do Lines was created, no national brand existed for this market. We Do Lines pursues the mission to provide quality, friendly and professional line striping services in a timely and cost-efficient manner with the goal of becoming America’s foremost parking lot upkeep and service provider. We Do Lines services not only enhances the overall aesthetics of parking lots; they make parking lots safer, more functional and cleaner.

We Do Lines supports franchisees with all the tools they need to successfully establish and manage a We Do Lines franchised business. We Do Lines uses superior technology and provides comprehensive training so that franchisees can offer the highest quality results. Franchisees also receive an analysis of their regional competitors that is then used to develop operations and marketing strategies between the corporate team and the local franchisee. With a strong set of corporate ethics coupled with a vision of social responsibility, brand development and loyalty, We Do Line provides franchisees the framework they need to operate a successful and fulfilling business.

Investment Required

The fee for a We Do Lines franchise is $25,000.

We Do Lines provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

On-going Expenses

We Do Lines franchisees pay royalty fees equal to the greater of 8% of gross volume or $1,500 per month. The royalty fee for services provided to national accounts is 16% of gross volume. Other fees payable by the franchisee include an advertising fund fee equal to 5% of gross revenues and required local advertising expenditures equal to 5% of gross revenues.

What You Get–Training and Support

We Do Lines provides franchisees with an initial training program which lasts approximately two weeks. The training program is held at the We Do Lines headquarters in Ridgefield, CT and includes information about promotional strategies and office management. “On-the-job” training and assistance as well as refresher training is also available to franchisees.

Franchisees attend an annual convention where improvements in the industry are showcased and additional training is provided. We Do Lines also provides assistance with advertising and marketing. We Do Lines conducts national ad campaigns to promote products and marketing themes in order to increase brand recognition and drive business to franchisees.

Territory

We Do Lines grants exclusive territories.

Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2010 FDD. Upon receipt of the 2011 FDDs, we will provide new and updated write-ups that will reflect more current information. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Hottest New Franchises publication.